SERP Experts

If you are looking to build links one of the easiest ways to do so is to place yourself inside a conversation that is already wildly spreading. Sites like Techmeme and Del.icio.us show what stories were recently hot, and you can find some bloggers who cited those stories using Technorati and Google Blogsearch. Google has a date based filter on news and recently launched a date based search filter for their regular search results which allows you to find fresh content on any topic. If you follow up on a popular story and contact these people you might find a few easy to acquire high authority links.

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Yahoo search normally moves rather slowly with small changes, but I just saw some pretty big shifts in Yahoo rankings, including

• botching part of a sitewide 301 redirect that they had followed for months - now both sites rank, but each ranks well for some portion of the queries
• a bit more weight on domain names

The Alt Tag provides very marginal if any boost in SEO. It certainly is a bestpractice to use Alt tags, but, I wouldn’t rely on them to provide a noticable SEO value.

The most important Alt tag is on the logo. So, you might be wondering, “How does Google know it’s your logo?” Read the rest of this entry »

How to Optimize for Yahoo!

With a reported 22.1% of search traffic Yahoo is second only to Google’s 64.4% (src: Hitwise) for search user volume so it is extremely important not to forget that attaining a top ranking in Yahoo can be a big boon to the bottom line. As a result, I decided to write this update on how to attain superior rankings in Yahoo using today’s useful tools and tactics.
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Holiday Timeline

September

• Craft some text for your holiday specials. Take your time doing this. Have the gals over, drink some wine, and work on some cute and witty titles for your specials. Guys: Do some guy things – beer, hockey, barbecue? (I’m reaching, I have no idea what guy things are.) Come up with three options and ask everyone you know which one they would buy. Once you’re happy with the offerings and your text, get it to your Webmaster.
• Make sure your supply chain can accommodate your specials. There’s nothing worse than having time sensitive orders you can’t fulfill.

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