On page optimization refers to the SEO tactics used in your HTML code. When utilized properly, on page optimization using specific keywords can lead to high search engine rankings and website success.
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Critical Keyword Choice: the keywords you choose are the very foundation on which your site rankings stand. You need keywords that are relevant and specific for your page. General keywords will get make your page one of many in a huge search. You need more specific, less general key words to get your page at the top of search list.
For instance, if you have a website for your pancake house in Toledo, the keyword “pancakes” will pull you up on a search with huge results. A better keyword choice would be “pancake house Toledo”
Meta tag Appearance: your keywords should show up at least once in the meta tags of your HTML code. Let’s try it for your pancake business.
Your meta tag should look like this…
<meta name = ‘description’ content = ‘Sally’s Pancake House serves breakfast in Toledo, Ohio…’/>
Title: Also include your keywords in the title of your web page, such as: <title> Sally’s Pancake House – Pancake House Toledo </title>
Headings: Apply your key words to your heading <h1> tag on the specific page.
Bold Effects: placing your keywords in bold or italicized text works to increase the optimization of your page. Do not, however, go overboard with this tactic. If you bold and/or italicize every keyword appearance on your page, the search engine spiders might tag your page for index removal. Bolding or italicizing keywords works only when done gracefully, two or three times throughout the text.
Integrate your keywords in the content of your page at least once. More specifically, include them in paragraph <p> tags.
Place Keywords in Alt tags of images of your HTML file as an additional keyword placement.
Include keywords in domain name: place your keywords in the domain name as an additional way to improve your on page optimization.
Fight Fairly: a point to hit home is that you should stay away from on page optimization methods that might get you black listed by the search engines. Use keywords appropriately, naturally, and most importantly, in moderation!
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