Aug 22
With Site Explorer becoming the new standard for competitive link research, many folks seem to have forgotten that you can still run some super-spiffy advanced link searches using Yahoo!’s classic link and linkdomain commands in the normal index. For example:
- linkdomain:serpexperts.com inurl:seo - shows pages that link to any page on SEOmoz.org with the term “SEO” in the URL
- linkdomain:serpexperts.com, linkdomain:seobook.com - shows pages that link to any page on SEOmoz.org AND any page on SEOBook.com
- linkdomain:serpexperts.com search engine marketing-site:serpexperts.com - shows pages that link to any page on SEOmoz.org (not including pages on SEOmoz.org itself) that have the word “oatmeal” somewhere on the page
You can get really creative with these to do some advanced link discovery and competitive analysis. I often use them to try and figure out why a site or page might be ranking for a term that it doesn’t appear to be heavily targeting, or to uncover potential targets for link acquisition.
p.s. Even though Microsoft took away their normal link search functionality, the linkfromdomain command still functions, i.e. linkfromdomain:serpexperts.com
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