There is a long list of stop words that can drastically effect how effective your title tags are perceived by the engines. Using any of the keywords on the list below are considered stop words and should be considered when writing effective title tags. Read the rest of this entry »
I took a telephone call last week from a woman who was looking to hire a link builder for a new site in a very competitive niche. I’m under contract to a business in the same industry so I passed but we had a nice chat before I sent her along with my standard list of link building referrals.
Several days went by and I heard from her again, this time in a state of panic. Seems everyone she contacted was unavailable, and she was convinced it was because her industry was a competitive one. Could I please give her an honest assessment of her website and tell her if that was indeed the case?
Well, no. I feel for her situation but in this particular field I’m under contract to a competitor and as a result, obligated to focus only on them. But I did refer her to a usability specialist and suggested her situation is probably more a result of link builders being taken rather than uninterested.
Competitive industries tend to be established industries so it stands to reason they have linking staffs in place and link builders tied up. If that’s the case, what can new sites in a competitive niche do to attract links? Read the rest of this entry »
It’s tempting to outsource link development, and there are some amazing link developers out there. Problem is, most are in high-demand and booked for months ahead of time, and those with regular clients rarely take on new work. That is one good enough reason to take it in-house.
With that in mind, link development can easily be integrated into existing marketing plans, or new marketing strategies can be designed with link building as one of the objectives. It’s all a matter of educating the staff on links and how they influence rankings.
What are some key advantages to in-house link development?
Read the rest of this entry »
Before you write one line of code:
While constructing your website you should do the following:
Immediately after launching your site you should do the following:
If you will pay to promote your website:
Finally, as part of an ongoing strategy:
Do NOT do the following:
Additional Tips:
On page optimization refers to the SEO tactics used in your HTML code. When utilized properly, on page optimization using specific keywords can lead to high search engine rankings and website success.
Check it out…
Critical Keyword Choice: the keywords you choose are the very foundation on which your site rankings stand. You need keywords that are relevant and specific for your page. General keywords will get make your page one of many in a huge search. You need more specific, less general key words to get your page at the top of search list.
For instance, if you have a website for your pancake house in Toledo, the keyword “pancakes” will pull you up on a search with huge results. A better keyword choice would be “pancake house Toledo”
Meta tag Appearance: your keywords should show up at least once in the meta tags of your HTML code. Let’s try it for your pancake business.
Your meta tag should look like this…
<meta name = ‘description’ content = ‘Sally’s Pancake House serves breakfast in Toledo, Ohio…’/>
Title: Also include your keywords in the title of your web page, such as: <title> Sally’s Pancake House – Pancake House Toledo </title>
Headings: Apply your key words to your heading <h1> tag on the specific page.
Bold Effects: placing your keywords in bold or italicized text works to increase the optimization of your page. Do not, however, go overboard with this tactic. If you bold and/or italicize every keyword appearance on your page, the search engine spiders might tag your page for index removal. Bolding or italicizing keywords works only when done gracefully, two or three times throughout the text.
Integrate your keywords in the content of your page at least once. More specifically, include them in paragraph <p> tags.
Place Keywords in Alt tags of images of your HTML file as an additional keyword placement.
Include keywords in domain name: place your keywords in the domain name as an additional way to improve your on page optimization.
Fight Fairly: a point to hit home is that you should stay away from on page optimization methods that might get you black listed by the search engines. Use keywords appropriately, naturally, and most importantly, in moderation!
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